One senior Shopify developer.
No account managers, no handoffs.

Craig Cooper

I'm Craig Cooper. I've been working exclusively with Shopify since 2015, helping businesses across the UK, Ireland, Europe, and the United States build and maintain stores that actually work.

I'm honest, direct, and not here to waste your time. If something won't work, I'll say so. If I don't know something, I'll tell you that too. No jargon, no performative polish. Clear communication about what needs doing and how I'll do it.

I move fast because momentum matters. But I also build things that last. Every decision (tech stack, feature design, integration choice) is made with an eye on what's next. Can it scale? Will it need rebuilding in six months? I aim to build things that make the next job easier, or unnecessary.

You've brought me in for my expertise, and I'll use it. I'll advise, challenge assumptions, and bring clear recommendations. But it's your business, your call. I'll never be precious. If you take a different path, I'll respect it and help you make it work.

Services

Orbit

A retainer-based partnership that eliminates the need to start from scratch with every project.

One trusted relationship that knows your business, your history, and your goals. Move seamlessly from fixing urgent bugs to developing long-term strategic projects—no complex scoping, no handoffs, just forward momentum.

  • Code, solutions, and customisations for your Shopify store and back-end
  • Integrations and automations with third-party platforms
  • Strategic advice on Shopify apps, e-commerce best practices, and UX
  • Fortnightly check-ins and transparent project management via Trello
  • Emergency support included — available when you need it most

Builds

A new store built right from the start means fewer problems later.

No shortcuts, no technical debt, just clean code, thoughtful design, and a focus on what actually drives sales. You get a store that works for your business, not against it.

  • Custom theme development tailored to your needs
  • App integrations and third-party connections
  • Performance optimisation from day one
  • Training and documentation so you can manage it
  • B2B stores and expansions on Shopify or Shopify Plus

Who I’ve helped

4th Arq project

4th Arq

Build

Three store versions, built and rebuilt as the brand grew.

I have helped build three versions of the 4TH ARQ store, from their very beginnings to their latest design. Focusing on speed and performance whilst allowing their products to shine.

Fred Aldous project

Fred Aldous

Orbit

Ongoing Orbit support for a Manchester retailer.

Ongoing support for the Manchester-based art and craft supplies retailer. I help keep their Shopify store running smoothly and handle everything from small fixes to larger improvements.

O My Bag project

O My Bag

Migration

B2B expansion, with middleware and 3PL integration.

I recently helped O My Bag to expand their Shopify store to include their B2B offering. Moving from a legacy platform I built their store and middleware to integrate with their third party logistics provider.

Clogau Outlet project

Clogau Outlet

Migration

Migrated on a tight deadline. Now on our Orbit programme.

The Welsh jewellery brand needed to migrate their outlet to Shopify on a tight deadline. I delivered to a fixed budget and timeline, and continue to support their store through Orbit.

Why work with me?

You work with me directly

You work directly with me. If something needs doing, I'll tell you straight. If I don't know something, I'll say so. That honesty is why clients stick around.

Speed without shortcuts

I move fast because momentum matters. But fast doesn't mean cutting corners. Every decision is made with an eye on what's next: can it scale, will it need rebuilding? I build things that make the next job easier, not harder.

Your business, your call

I'll bring expertise, challenge assumptions, and make clear recommendations. But it's your business. If you take a different path, I'll respect it and help you make it work.

Shopify, and nothing else

I've worked exclusively with Shopify since 2015. That focus means I know the platform inside out: what works, what doesn't, and what's coming next.

Get in touch

Let's talk about your Shopify project. I'll give you straight answers about what's possible, what makes sense, and whether I'm the right fit.

I'll reply within one working day.